The Pour — luxury bar

Media Kit · Launch Edition · 2026

Asia's definitive premium drinks publication.

Reaching 10,000 collectors, investors, and connoisseurs across Singapore, Hong Kong, and Bangkok.

About the publication

The magazine Asia's drinks industry has always needed.

The Pour is a 120-page premium print bookazine covering whisky, fine spirits, cocktail culture, and the art of drinking well across Asia. Sheet-fed litho, 340gsm soft-touch matte cover, 100gsm text pages — produced to the standard of the world's finest drinks titles.

Not a trade publication. Not a consumer glossy. The publication that serious drinkers, collectors, and investors have been waiting for.

10,000
Copies, half-yearly
120pp
Premium production
3 cities
SG · HK · BKK
Sep 2026
Launch date
Whisky cask warehouse
The Pour magazine
Audience profile

Reaching the right people.

The Pour is written for affluent, educated readers who take drinks seriously — not as a lifestyle accessory, but as a genuine area of knowledge, investment, and pleasure. Affluent individuals aged 35–60, based in or frequently visiting Singapore, Hong Kong, and Bangkok.

Alternative asset collectorsDiscerning individuals who collect and invest in premium spirits, watches, wine, and art.
Family office principalsAllocating to tangible and luxury assets.
Collectors & connoisseursSerious whisky, wine, and spirits collectors.
Luxury lifestyle readersHigh discretionary spend on premium experiences.
Hospitality industryF&B directors, sommeliers, bar managers.
Wealth advisorsPrivate bankers advising on alternative assets.
Distribution

10,000 copies. Curated placement.

Every copy is placed with intent. We do not distribute to newsagents or mass-market retail.

500 — Private collectorsCurated network of HNW collectors and connoisseurs across Asia-Pacific.
300 — Five-star hotels & clubsLobby placement across SG, HK, BKK.
500 — Specialist retailers & barsPremium whisky boutiques and Michelin-tier bars.
500 — EventsTANGIBLE exhibition, luxury tastings, and curated activations.
700 — SubscriptionsDirect subscribers opting in to every edition.
500 — Editorial & PRBrand contacts and editorial partners across Asia.
Advertising rates — launch edition 2026

Advertising Positions

The Pour offers premium placement across inside front cover, full page, half page, double page spread, and tipped-in insert positions. First-edition launch pricing available on request.

Request Rate Card

Editorial — launch edition

What we are publishing.

Ten commissioned features. Each written by a named contributor. Each shot by a named photographer. The volume, variety, and voice that makes the magazine genuinely collectible.

The Ghosts of KaruizawaA pilgrimage to the silent distillery that became Asian whisky's most expensive myth. The collectors chasing what remains. Shot in Nagano in late autumn.
Lorenzo Antinori — The Man Who Poured Rome into Hong KongThe operator behind Bar Leone, Asia's number one bar. A profile that ends at 3am with one Negroni and the owner washing glasses.
The CollectorOne subject. Five thousand bottles. A climate-controlled cellar beneath a Nassim Road GCB. No names. No valuations. Written in the New Yorker register.
Billy Walker's Last DistilleryAt 80, Walker is building his third distillery legacy. A profile of a career that has outlasted four of Scotch's boom-and-bust cycles. Shot in Speyside in November.
Mumbai NightsIndia's Scotch tariffs came down. What actually happened on the ground is more interesting — the private bars of Malabar Hill, the collectors in Bandra paying Manhattan prices.
The WarehouseA dunnage warehouse on the Speyside at dawn. Six spreads, one commissioned photographer, two hundred words of caption. The warehouse as architecture, as silence, as scent.
Fake — Inside Asia's Macallan Forgery TradeThe anonymous dealer who bought an £800k forgery. The Korean counterfeiting network moving fake 1926s through Singapore. Reads like the crime pages of the FT Magazine.
The Pour 50 — Asia's Greatest BarsThe definitive, opinionated list of the fifty best places to drink in Asia. Not a vote. A jury of six named contributors, one per city, with real prose and real judgement.
Key dates

On-shelf September 2026.

12 May
Ad sales open
30 Jun
Booking deadline
8 Aug
Artwork due
15 Aug
Print-ready PDF
15 Sep
On-shelf
Technical specifications

Artwork requirements.

Trim size
225mm × 300mm
Bleed
3mm all sides
Colour
4-colour CMYK
File format
PDF/X-1a, CMYK
Resolution
300 dpi minimum
Cover stock
340gsm soft-touch matte
Text stock
100gsm silk art
Binding
Perfect bound (PUR)

Get in touch

For advertising enquiries, booking, and artwork specifications:
thepour@dachexmedia.com  ·  thepour.asia

Enquire now