Launch Edition · Singapore · Autumn 2026
The Pour is the region's first serious print title dedicated to whisky, fine spirits, and the culture of drinking well. Reaching 3,000 high-net-worth collectors, investors, and connoisseurs across Singapore, Hong Kong, and Bangkok.
Advertising EnquiriesThe Pour is a 120-page premium print bookazine — sheet-fed litho, 340gsm soft-touch cover, 100gsm text pages — produced to the standard of the world's finest drinks titles. It is not a trade publication, and it is not a consumer glossy.
It is the publication that serious drinkers, collectors, and investors across Asia have been waiting for. Every edition will cover whisky cask investment, rare spirits, distillery intelligence, auction results, bar and restaurant culture, and the people shaping the region's drinks landscape.
The editorial voice is authoritative, literate, and uncompromising. Written by journalists and industry insiders who have spent careers in the trade. Designed to sit on the desk of a family office principal, the coffee table of a penthouse apartment, and the bar of a Michelin-starred restaurant.
The Pour reaches affluent readers through carefully curated channels — not newsstand volume, but genuine audience quality.
500 copies distributed directly to Whisky Cask Club's investor and client base — HNW and UHNW individuals already investing in premium alternative assets.
300 copies across five-star hotel lobbies, private members clubs, and premium lounge spaces in Singapore, Hong Kong, and Bangkok.
500 copies across specialist whisky retailers, premium bottle shops, and on-trade accounts — the Bordeaux Index, specialist whisky boutiques, and high-end bars.
500 copies at curated industry events including TANGIBLE (Asia's first alternative assets exhibition), WCC investor tastings, and luxury lifestyle activations.
700 copies via subscription — readers who actively seek out premium drinks content and have opted in to receive every edition.
500 copies with editorial partners, PR agencies, and brand contacts across Asia — the people who influence purchase decisions and investment thinking.
Complete the form below to receive the full media kit, advertising rates, and launch edition details. Alternatively, email thepour@dachexmedia.com directly.
Asia's premium drinks publication.
Launching September 2026.
Email: thepour@dachexmedia.com
Web: thepour.asia
A Dachex Media publication.
Published in Singapore.
Distribution: SG · HK · BKK.
On-shelf: September 2026.